August Horch (1868-1951), one of the pioneers of the German automobile industry, established in Cologne (Germany), the company of Horch cars in 1899, whose first car began to run on public roads in 1901. After some financial difficulties and internal disagreements, he decided to leave the company to create a new car factory. Thus was born the automotive company called «August Horch & Cie. Motorwagenwerke AG» in Zwickau, on July 16, 1909. As Horch lost the legal dispute over the name of the company, which was already registered previously, could not return to using his surname and chose the name "Audi", the latin translation of the German word "horch", which in Spanish means «hear» or «listen». Therefore, months after its Foundation changed the company name to «Audi Automobilwerke».
At the end of 1964, Volkswagen acquired the majority of the shares of Auto Union, establishing the headquarters of this subsidiary, which acquired the freehold in late 1966 again in Ingolstadt.
In 1969, Auto Union merged with NSU, based in Neckarsulm, near Stuttgart. In the 1950s, NSU was the world's largest manufacturer of motorcycles, but went on to produce small cars like the NSU Prinz, and versions of TT and TTS which are still popular as vintage racing cars. NSU then focused on new rotary engines based on the ideas of Felix Wankel. In 1967, the new NSU Ro 80 with its futuristic design that could almost say it remains, was a car far ahead of its time in technicalities such as aerodynamics, lightness and safety. However, the initial problems with the rotary engines put an end to the independence of NSU.2
The first new car of this regime was the Audi 100 of 1968. This soon joined you the Audi 80 (which served as the basis for the Volkswagen Passat) in 1972 and the Audi 50 (later renamed as the Volkswagen Polo) in 1974. The Audi 50 was a transcendental design because it was the first incarnation of the Golf/Polo concept, which led to the car with a great worldwide success.
In 1982, there were a few special vehicles developed by Walter Treser base known as "Treser Audi" Audi, and there were also a few developments for VW.4
In 1985 it was renamed Audi AG, its current name, and returned to establish its headquarters in Ingolstadt, Bavaria.
In 2007, Audi overcame for the 14.º consecutive year its own record of production with 978.300 vehicles, 4% more than in 2006.
In 2011, Audi obtained the highest growth in sales in the company's history. The four rings brand sold more than 1.3 million cars in the past year, generating an increase in revenues of 44,100 million euros (59.254 million dollars). The operational usefulness of the Audi group exceeded 5,300 million euros (7.121 billion dollars) in the last fiscal year. The operating return on sales rose from 9.4 to 12.1%.
S and RS models
VIP CARS RENT A CAR offers an unparalleled luxury travel in Barcelona, Marbella, Valencia, Madrid, Bilbao, Ibiza, Mallorca. Our premium car rental service is a perfect blend of provide the best brands of cars in the world and an unparalleled service to our customers in the major destinations of the world.